Agis's expertise and knowledge of the local market, have led it to establish its own brand : KOZI. This brand, positioned for the Mid-Low markets, focuses on providing the best quality of mobile devices at affordable prices. "Within Reach" is its main slogan and its products are mainly targeted at the youth. Designed and spec'd by Agis and manufactured in partnership with experienced handphone integration experts in China, KOZI will serve as the spring board for other mobile products in the future, such as multimedia players (including MP3 players), memory media, digital cameras, and accessories.