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Market Overview    
 
Audio Visual

The increasing coverage and image quality of the television FTA (Free-to-air) broadcasting to the more secluded area pushed the number of television sets sales. Moreover, the increasing number of local and national broadcaster channels driven into each area has grown drastically in Indonesia. Currently, there are 11 (eleven) national broadcaster and at least 15 (fifteen) local broadcaster. The demand for television sets continues to show growth.

 
 

Consumer Electronic sector is a US$5B industry in 2007, including handsets & MP3s. Traditional CE & appliances alone is a US$2.3B industry. Industry projected to an estimation of at least US$6B in 2008. Growth in low-margin but high-volume CRT-TV is expected to slow down but high growth in high-margin categories (e.g. LCDs, home appliances, computers, printers and digital cameras) expected to continue growth. Audio sales decreasing but high growth in portable audio devices (e.g., MP3 players) not reflected in market survey.

During that period, there are 2,1 million units of TV set with different sizes have been sold. Furthermore, the market is changing its demand from non-flat to flat television sets. In traditional market, the Non-Flat TV sales decreased by 4 % in 2005 compared to 2004. While the Flat Screen TV sales increased from 20% to 24%. More incisive ascension happens in non-traditional market/hypermarket segment. (Source: GFK Asia Marketing Services, Indonesia, 2007).

 
 

Within Agis sales network and track record, these graphic charts and researches have proven correct. Our sales turnover has increased drastically based on the above-mentioned points.

From the graphic charts and researches above (including others), we can conclude that:

1. Flat Screen TV popularity continues to improve and replacing the Non-Flat screen TV.
2. There is massive growth of demand in Plasma-TV and LCD-TV, especially for middle-up market segment consumers. Moreover, this growth may increase further drastically from the incremental decrease in the price tag of these Flat screen TV.
 
TV sales trend worldwide today are directing to LCD-TV. Why LCD-TV? Apart from those technical jargons, the main advantages are:
 
1. Great picture quality
2. Size doesn’t matter. The biggest size currently at this time is 8o''
3. Light and very thin. Suitable to be wall-mounted
4. Save a lot of space
5. Suitable to the new contemporary minimalist lifestyle concept
6. Its fit for home theatre installation
 
 
 
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